What Is The Best Way To Make Money Online - Get Your Emails Delivered!

This can make harm to your business and reputation. Can be flagged as SPAM, supposedly that you are legitimate marketer and have permission for contacting, problem is that your email message. 8 out of 10 emails are considered as SPAM, usually. Many people who spend much time online and that have businesses very much related to computers and Internet often get more than 100 emails per day. Email marketers face deliverability problems because of email overload. Deliverability is today's biggest issue for every email marketer.

Here you can find some interesting facts about deliverability and SPAM:

http://antispam.yahoo.com/funfacts

Using desktop email marketing software like GroupMail you will pay one-time-fee for software licence and not for number of messages delivered. You will loose money in lost sales, beside that. Using some Hosted ASP email marketing software you will loose money because of the fact that you will pay for every message sent and not for every message delivered.

How can you improve your deliverability rates, so? So there are three hurdles you have to jump over to get your messages delivered. Because of ISP filters and because of corporate/user filters, you can have deliverability issues because of anti-spam lists.

Subscriptions

It is because of the fact that work email address is considered as more reliable and stable than a free email address. Some companies go that far that they don't allow subscribing if you use free email address. It is recommended to ask them to enter their work email instead of free email addresses. We recommend you double opt-in method for getting new subscribers so that they have to confirm their request to be your subscribers. Put people on your list without their permission, and we mean never, never. The first necessary step in getting your email message delivered is that you have permission of your members to send them your messages.

Welcome message

). . . Archives, digest mode, unsubscribing, email newsletter and list management info (information about subscribing, you have to automatically send them your welcome message where you will give description of your company. After they confirmed their request you have to take the next step, so.

Because of that they can accuse you for spamming and report you to your ISP or email marketing company. Many people forget that they subscribed to certain email newsletter. You should ask them to save your welcome message for future reference, and second very important thing. To tell them to put your From address in their Whitelist filtering rules to ensure that your message will arrive in to their inbox and not in their Bulk folder. In this welcome message it is very important not to forget two most important things.

Relations and reputations regulations,

They have to actively watch news about ISP politics and to fulfil their request. ISP relation often can be a complex job so many email marketing software companies have special people assigned for this type of job. You have to constantly have good relationship with major ISP in order to ensure good deliverability.

The Habeas headers allow you to guarantee that the emails you are sending are not spam and bypass filter systems. Some other companies won't deliver your messages if you are not compliant with Habeas Sender Warranty Email Header. This prevents email spoofing. Some ISP won't deliver your message if your messages don't have a so called DomainKeys or Sender Policy Framework (SPF) key to ensure that the message really came from your domain name and to protect email sender identity, for example.

For example if you send your message from one Yahoo email address to another Yahoo email address the recipient will see this info below From name: speaking about DomainKeys,

" DomainKeys has confirmed that this message was sent by yahoo.com. "Yahoo!

It shows that email communication is very important for you. Not only that it is recommended to have your own DomainKeys it is also very professional to see that your company is have one. You can have your own DomainKeys so that your recipients get similar message like above only with your domain name in it.

For more information about those standards and regulations visit:

http://antispam.yahoo.com/domainkeys

http://en.wikipedia.org/wiki/Sender_Policy_Framework

http://www.habeas.com

Having a good reputation with major anti-spam lists and policies ensures that your messages won't be filtered. http://www.OpenRBL.org, http://www.spamcop.net, http://www.spamhaus.org, you can use different services like http://www.dnsstuff.com. You have to check whether your domain is blacklisted, also. If your email service provider is blacklisted your messages won't be delivered on many places. You have to ask your email service provider what steps they take in order to ensure the maximum deliverability.

List maintenance

Using DNS lookup and full SMTP user account testing, email marketing software like GroupMail (http://www.group-mail.com) has add-on called Email Inspector which removes bad email addresses and can validate recipient addresses by format. username@domain.com they enter username@domain in your subscription form, for example, if you don't use double opt-in method for getting subscribers it can happen that someone make a typo in entering their email addresses so instead of, also. You have to track which email addresses are undeliverable and if it repeats several times you have to remove those email address if your software won't do that for you.

Content and consistence

It is considered as SHOUTING! Thay you don't write words all in capitals, etc. . . Limited time offer, guaranteed, buy now, that it isn't full of words used by spammers like: free, it is also important that your message don't look too "spammy". It is not only important that you include quality content, in email marketing. " - one of the best known rules on the Internet. "Content Is King!

One of those services is EzineCheck (http://www.ezinecheck.com). There are several useful tools that will check your content if it is considered as "spammy" before you send your message.

To choose one format and always use it, you have to make your Subject line in that way that it clearly represents you, you have to choose your From field name and stick to it. You have to follow one of the most important rules in email publishing and that is consistency, also.

You can design your subject line this way: Let's say you have a newsletter called Best Practices Guide, for example.

Date , Issue No, [BPG] Article Title.

You can make a practice that your every article starts with number or question so this template can be: You can make your style even further. This can be your template so it is more likely that your message won't be deleted by mistake.

10/10/2005, 10. Issue No, 10/10/2005 or [BPG] How To Get Your Emails Delivered, 10. Issue No, [BPG] 7 Best Deliverability Tips.

That's why your From email address has to be consistent. Many subscribers make filters based on From email address so if you change your email address it is more likely that your message won't be delivered or read. Your From email address is even more important, beside that. We have said that you have to choose your From field name and stick to it.